My Design Process, From Blank Canvas to Handoff

1. Understand the problem

Every project starts with conversations, not pixels. I talk to the founders, the people who will use the product, and anyone who has to build it. By the end I can describe the problem in one sentence and name the single outcome that would make the project a success.

2. Explore, then narrow

I sketch quickly and widely, then pick two or three directions to test in low fidelity. Working small keeps opinions loose and feedback honest, because nobody is attached to a wireframe.

3. Design, prototype, and test

High-fidelity design happens in Figma, with a clickable prototype for the moments that matter most. I test with five people, fix the biggest issues, and repeat. Small, frequent rounds teach more than one large study.

4. Hand off and stay close

A good handoff gives the team everything they need in one place:

• A tidy Figma file with named layers, tokens, and states.

• A short walkthrough video for each flow.

• A shared checklist of edge cases: empty, loading, error, and offline.

• A design review of the built product before release.

Handoff is not the finish line. I stay close through launch so small questions never turn into big detours.