Branding
2025
Loop - Social Audio
Live audio rooms built for creators. Design system, motion, and a full brand identity.
Client
Loop Audio
Role
Design Lead
Timeline
12 weeks
Tools
Figma, After Effects, Framer
Overview
Loop is a live audio platform where creators host rooms, invite guests, and build a community around their voice. The team wanted a bold new identity and product design that felt as energetic as the conversations happening inside it.
The Challenge
The live audio space was crowded with look-alike products. Loop needed a distinctive visual language that stood out in the app store, worked across product and marketing, and stayed easy to scale as the team grew.
What I Did
I owned the rebrand and the product design language from end to end.
Defined the brand identity, including logo, color, typography, and voice.
Built a design system covering web, iOS, and Android.
Designed motion patterns for live rooms, reactions, and speaker changes.
Created launch assets: app store visuals, social templates, and a landing page.
Documented usage guidelines so the team could keep shipping consistently.
The Result
The new brand launched alongside version two of the app, driving a 52% lift in app store conversion and a 4.8-star average rating in the first month.
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