Bloom - Habit Tracker

Overview

Bloom helps people build small daily habits without the guilt of broken streaks. The team wanted an app that felt warm, encouraging, and quiet enough to open every morning.

The Challenge

Most habit apps turn progress into pressure. Users told us they felt worse after missing a day and often deleted the app within a month. The design had to celebrate effort, not perfection.

What I Did

I designed the full mobile experience and the illustration system that gives Bloom its personality.

• Reframed streaks as gentle “growth” that pauses instead of resetting.

• Designed a calm home screen with one clear action per day.

• Created a small set of plant illustrations that evolve as habits grow.

• Added micro-interactions and haptics for check-ins and weekly reflections.

• Delivered a component library ready for iOS and Android.

The Result

Thirty-day retention improved by 44%, and the app reached a 4.9-star average rating in its first two months on the store.